Search results over major search engines are now not calculated as they were a few years back. In the past couple of years search engine results have stopped being comprised only of traditional matches. As far as Google is concerned, it has started including images, videos, maps, social profiles and much more into its search results. These factors now have a very strong impact on the search results provided by search engines.
Here are some great tips that will help you optimize your website for most modern SEO requirements.
Local SEO: Google usually includes a significant number of Google places listings in its search results. Whether you like it or not, these results are going to influence the visitors too. A significant number of them are going to navigate on these links. Further, if your business is spread locally then having a spot in the Google places is highly essential for you. This can be easily done by using:
- Google Places Page Optimization
Social Optimization: Social media channels have a huge impact on search results now. You cannot simply just ignore social networks such as twitter, Facebook, Google+ etc. Make sure that your search engine optimization campaign has a solid and effective social aspect associated with it. Try making proper use of twitter shares, Facebook likes, Google +1’s and social bookmarkings.
Keywords should be user optimized, not Robots: No doubt that robots play an important part in search results but Keyword optimization should be done according to the people who use search engines. You should know that people usually have a question in their mind when they search on the internet. Try to anticipate the most relevant questions that your potential clients may have in their mind when they search for services or products offered by you. Stop thinking of keywords as just data elements and think from the perspective of internet surfers.
High Quality Content Links: If you believe that you can somehow fool Google with paid or spam links then you are clearly mistaken and in for a lot of trouble. Content is the king and you should start treating it with respect. Good content writers are rare and you should make sure that you have a few who can provide original and informative content for your website and other purposes. Further, focus on guest blogging to blogs that are not a direct match to your industry.
Rely on KPIs: Personalized searches and private searches have made it essential to rely on simple key performance indicators (KPIs) rather than just focusing on ranking reports of keywords. Make proper use of Google Analytics and focus on aspects such as the number of landing pages, bounce rate of these pages, keywords that are driving traffic onto these pages etc.
The above mentioned tips would be very helpful in your search engine campaigns. However, for best results you can always hire a reputed and experienced web development company having proven capabilities in SEO and internet marketing as they would have many more tricks and expert professionals with them.
Amy Patrix is an industry expert currently working in Xicom technologies, a renowned software development company and mobile application development company, as a subject matter expert for SEO and web based services. In his spare time, Amy likes to read novels and write blogs on informative topics.